FSN E-Commerce Ventures to buy 82% of Simply Nam Beauty for up to ₹33 crore

FSN E-Commerce Ventures (NSE: NYKAA) has approved the acquisition of an 82% shareholding on a fully diluted basis in Simply Nam Beauty Private Limited for up to ₹33 crore in cash, it said in a filing on 04 Nov 2026. Simply Nam is a premium makeup brand led by celebrity makeup artist Namrata Soni.

What the acquisition covers

The board approved the deal on 04 Nov 2026, in terms of transaction documents executed with Simply Nam and its shareholders. The consideration is payable in cash, up to ₹33 crore, and the transaction is expected to be completed by 31 Dec 2026, subject to closing conditions.

Simply Nam Beauty Private Limited was incorporated on 7 Jul 2022 under the Companies Act, 2013, and is engaged in marketing and sale of cosmetics in the makeup category. It also says no promoter, promoter group or group company has any interest in Simply Nam, and that the deal is on an arm's length basis.

Why the company says it fits

The company says Indian makeup spend is moving towards premium products, and that there is a significant white space for premium professional makeup. It says makeup artist-led brands have been very successful globally, and that Simply Nam fits this white space.

The filing credits Simply Nam with customer insights, formulations built for Indian skin, and strong brand recall through education-led content. These are the company's own views and the filing gives no independent measure of them.

Simply Nam's turnover was ₹3.70 crore in FY 2023-24, ₹9.61 crore in FY 2024-25 and ₹16.99 crore in FY 2025-26. The ₹33 crore ceiling is about twice the FY 2025-26 turnover, a comparison the filing itself does not make.

What the Simply Nam deal means for FSN E-Commerce Ventures' shareholders

The deal adds a premium makeup brand to the company's beauty business, with a cash outlay of up to ₹33 crore for an 82% stake. The company's latest quarter, Q1 FY27, reported total income of ₹2,791.31 crore and net profit of ₹79.76 crore on a consolidated basis, but the filing does not link those figures to this deal.

Not stated in the filing: the price per share or valuation basis, how the consideration is split and what balance is payable after closing, whether the deal has completed, the target's profit, assets or net worth, and why 82% was chosen rather than full ownership. The next dated step is completion, expected by 31 Dec 2026.

At a glance