United Breweries launches Heineken Silver in Assam, taking the brand to 11 markets
- Guidance
- Brew/Distilleries
United Breweries Limited has told the exchanges on 9 Oct 2026 that Heineken Silver became available in the state of Assam from 9 Oct 2026. The filing describes it as a premium mild lager beer and says the launch is focused on the domestic market only.
The company’s press release says the brand is now available in 11 markets, which it links to growing demand among Indian consumers for premium and international beer. The disclosure was made under Regulation 30 of the SEBI listing rules, with the product details required by the SEBI master circular.
Inference
This is a regional expansion of an existing brand into one more state. The filing does not give any sales target, price or investment for Assam, so its financial effect cannot be judged from it.
Reference: Original filing (PDF)
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